Assessing the effectiveness of strategic planning |
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Authors: | MJ Foster DN Foster |
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Institution: | University of Warwick, UK;Shell Company of Australia, Australia |
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Abstract: | This paper describes a method for assessing the effectiveness of strategic planning systems in terms of the results actually observed subsequent to planning activity. The paper explains in particular how, in making the assessment, one might cope with the fact of environmental change subsequent to the setting of planned goals. This ends oriented approach to measuring effectiveness is shown to be complementary to process oriented approaches and is illustrated by an example from the coal industry. |
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