| 媒体传播中思想政治教育的两难与破解研究 |
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| 引用本文： | 何玉芳.媒体传播中思想政治教育的两难与破解研究[J].山西大学学报(哲学社会科学版),2011,34(2):119-122. |
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| 作者姓名： | 何玉芳 |
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| 作者单位： | 北京交通大学,人文社会科学学院,北京,100044 |
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| 基金项目： | 首都大学生思想政治教育研究基地项目 |
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| 摘 要： | 媒体传播中思想政治教育的实质是价值导向与价值选择的过程,这种选择使媒体和传播者时时处于一种两难的境地。造成这种情形的主要原因是现代传播的双重属性、多样性、多渠道性和传播者责任和自律意识的缺失。破解困境的途径是弘扬受众意识,对受众要有最诚挚的道德责任感,遵循思想政治教育传播的规律,实现社会效益与经济效益协同发展,守住自己捍卫社会良知的道德底线。
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| 关 键 词： | 思想政治教育 传播 两难选择 破解 |
On the Dilemma and Solutions of Ideological and Political Education in Media |
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| HE Yu-fang.On the Dilemma and Solutions of Ideological and Political Education in Media[J].Journal of Shanxi University(Philosophy and Social Sciences Edition),2011,34(2):119-122. |
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| Authors: | HE Yu-fang |
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| Institution: | HE Yu-fang(School of Humanities and Social Sciences,Beijing Jiaotong University,Beijing 100044,China) |
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| Abstract: | The essence of ideological and political education in media is the process of value orientation and value selection,which may lead the media and disseminators to a dilemma.The major causes are the double attributes,diverse forms,multiple channel transmission of modern media,and disseminators'lack of responsibility and self-discipline.To tackle the problem,it is necessary for the media to develop audience awareness,to undertake the full moral responsibilities,to follow the rules of ideological and political ... |
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| Keywords: | ideological and political education media dilemma solutions |
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