新闻学视野的民意调查与舆论引导

民意调查是精确新闻学的最主要组成部分，有助于推动政府公共决策的科学化，服务于公共政策的决策和传播。欧美国家都比较重视运用民意调查进行舆论引导。发挥民意调查在舆论引导中的作用，应利用科学的调查和分析方法．确保民意调查机构的公信力。

The Guidance of Public Opinion and Public Opinion Polls in the View of News

The poll is the most important part of precision journalism,which promotes the government public decision-making more scientific and service the decision-making and communication of the public policy.European nations and the United States pay more attention to the use of guiding public opinion poll.We should use scientific investigation and analysis to ensure the credibility of the polling agency to play the guidance role for the poll in the public opinion.