| 重庆市会展业管理模式改革探析 |
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| 引用本文： | 曹照洁,李路遥.重庆市会展业管理模式改革探析[J].渝西学院学报(社会科学版),2010(1). |
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| 作者姓名： | 曹照洁 李路遥 |
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| 作者单位： | 重庆文理学院旅游学院; |
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| 摘 要： | 作为重庆会展行业的现行传统管理模式,政府市场结合型模式为重庆会展行业的发展奠定了坚实基础;但是,该模式存在政府在会展行业发展过程中定位不合理、行业协会自身作用发挥不明显、会展企业主体意识不强等不足之处。因此,建立政府部门、行业协会、会展企业三位一体的会展行业管理模式,不仅非常必要,而且有利于提早将重庆建设成为长江上游的会展之都。
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| 关 键 词： | 会展行业 管理模式 改革 三位一体 |
On the Reforms of Management Mode of Chongqing Convention and Exhibition Industry |
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| Authors: | CAO Zhao-jie LI Lu-yao |
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| Institution: | Chongqing University of Arts and Sciences;Yongchuan;Chongqing 402160;China |
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| Abstract: | Government-market-combined mode,as a traditional management mode in use today,laid a solid foundation for the advancement of Chongqing convention and exhibition industry.Nevertheless,there are disadvantages in this mode,i.e.,the role of government is not reasonable,the functions of the chamber of the industry are not fully exercised,and the companies that are holding the convention and exhibition are passive in course of the development of the convention and exhibition industry.Hence,it is of great importan... |
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| Keywords: | convention and exhibition industry management mode reform trinity |
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