| 从网络推手到规范化的网络公关环境 |
| |
| 引用本文： | 魏巍.从网络推手到规范化的网络公关环境[J].甘肃联合大学学报(社会科学版),2011,27(3):113-116. |
| |
| 作者姓名： | 魏巍 |
| |
| 作者单位： | 广东女子职业技术学院,广东,广州,511450 |
| |
| 摘 要： | 近些年,网络推手由最初的存自然现象已经逐渐演变成一支雇佣水军的专业的企业,一些所谓的"网络营销推广"公司恶意诋毁竞争对手商业信誉,靠非正规渠道打造"草根明星"谋求商业利润。本研究剖析网络推手的特点,试从推手根源、舆论导向、整合资源、法律环境等几个方面阐述诚信网络公关环境的建立。
|
| 关 键 词： | 网络推手 网络公共 网络营销 网络打手 |
From Network Pusher to Standardized Network Public Environment |
| |
| WEI Wei.From Network Pusher to Standardized Network Public Environment[J].Journal of Gansu Lianhe University:Social Sciences,2011,27(3):113-116. |
| |
| Authors: | WEI Wei |
| |
| Institution: | WEI Wei(Guangdong Women’s Polytechnic College,Guangzhou 511450,China) |
| |
| Abstract: | Network pushers have progressively become the specialized enterprises employing network writers in recent years.Several so-called "network marketing promotion" companies maliciously defame the commercial integrity of their opponents,and build instant celebrities to seek business profits from informal sources.This study analyzes the features of network writers,and elaborates the establishment of sincerity network public environment form instant celebrities roots,public opinions,resources integration and law circumstances. |
| |
| Keywords: | network pushers network public relation E-marketing network hacker |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
