WHITE REACTIONS TO BLACK CANDIDATES: WHEN DOES RACE MATTER?

This paper examines the role of race in elections where oneof the candidates is black. Using the 1982 California gubernatorialelection between Tom Bradley and George Deukmejian as a casestudy, the paper shows that whereas racial attitudes were asignificant influence on the voting decisions of whites, Bradley'sbackground did not stimulate an unusual level of racially motivatedbehavior. The paper argues that the impact of a candidate'srace on voting depends on a number of contextual factors, includinghis prior record and campaign style. The paper also proposesa technique for comparing the results of biracial electionswith contests where ah1 the candidates are white as a methodfor estimating the level of racial voting.