谈商务英语专业的跨文化交际教学

伴随着经济全球化的进一步发展,国际间的商务活动更为频繁,这为跨文化交际课程在高等院校的开设提供了客观环境和必要性。商务英语专业作为一个特殊的专业,在实践课堂教学中,教师除了向学生传授基本的商务英语知识之外,还应注重培养学生的跨文化交际能力。通过自己的亲身教学经历对跨文化交际课程的特点、课程内容的宽泛性、课程教学的趣味性进行了陈述。同时,文章也对提高跨文化交际教学效果的策略进行了初步探讨。

On the Teaching of Intercultural Communication for Business English Major

With the development of the economic globalization,business activities among different nations become more and more frequent,which provides objective circumstances and necessity for the design of the intercultural communication(IC) in colleges.Business English,as a very special major,teachers should not only teach students basic business knowledge in their teaching,but also cultivate students' intercultural communication skills.In this paper,the author made a statement about the features and the inclusivene...