| 合肥旅游形象分析与评价 |
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| 引用本文： | 刘力,刁宗广,张涛. 合肥旅游形象分析与评价[J]. 合肥学院学报(社会科学版), 2007, 24(1): 34-38 |
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| 作者姓名： | 刘力 刁宗广 张涛 |
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| 作者单位： | 合肥学院,旅游系,合肥,230022 |
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| 基金项目： | 合肥学院校科研和教改项目 |
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| 摘 要： | 采用书面问卷的形式调查了合肥旅游形象的主要认知主体——外来游客对合肥旅游形象的感知和心理认同情况。分析表明,合肥尚没有形成一个鲜明、统一的旅游形象,现有的形象定位缺乏特色,游客的认同度较低。在此基础上,提出要树立和塑造合肥的地标区等对合肥旅游形象定位的4点建议。
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| 关 键 词： | 旅游形象 感知 心理认同 合肥 |
| 文章编号： | 1672-920X(2007)01-0034-05 |
| 修稿时间： | 2006-09-12 |
Tourism Image of Hefei City: Analysis and Assessment |
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| LIU Li,DIAO Zong-guang,ZHANG Tao. Tourism Image of Hefei City: Analysis and Assessment[J]. Journal of Hefei University(Social Sciences), 2007, 24(1): 34-38 |
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| Authors: | LIU Li DIAO Zong-guang ZHANG Tao |
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| Abstract: | This study investigates the recognition and psychological acceptance of the Hefei s tourism image.The empirical analysis on image recognition used a paper based questionnaire to survey visitors to Hefei.The study shows that Hefei has not a clear tourism image yet and the current positioning is featureless,so there is a lower acceptance.Based on this analysis,it puts forward four suggestions,including to establish the landmark areas. |
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| Keywords: | tourism image recognition psychological acceptance Hefei |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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