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The impact of Serbian public relations on economic indices |
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| Authors: | Milan Nikoli? Mirko Savi? Dragan ?o?kalo Vesna Spasojevi? Brki? Dragica Ivin |
| Institution: | a Dept. of Management, University of Novi Sad, Technical Faculty “Mihajlo Pupin”, Zrenjanin, Serbia b Dept. of Quantitative Methods, University of Novi Sad, Faculty of Economics, Subotica, Serbia c Dept. of Industrial Engineering, University of Belgrade, Faculty of Mechanical Engineering, Belgrade, Serbia |
| Abstract: | This study presents the research results whose aim was to examine and define dependences and the impact of public relations on business effects (economic indices are taken as representatives of business effects). Serbian companies were the object of this research. The data were collected by polling 100 managers from 100 companies. Multivariate regression and correlation were applied in order to determine the observed dependences. The research results confirm the existence of a significant direct relation between public relations and economic indices. |
| Keywords: | Public relations Economic indices Poll Multivariate analysis Serbia |
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