“三核城市群”区域协同与保定旅游消费模式创新对策研究

通过旅游产品加强京津保三核城市群的建设是大势所趋，为此保定需要以全方位策略做好旅游品牌，不但要注重自然景观和文化景观等表层旅游产品的建设，更要加大文化内涵等方面的深层次旅游产品的建设。保定的旅游产品存在的缺陷为：旅游资源缺乏规模和档次，未充分发掘京津的消费潜力，品牌形象理念仍然很模糊。为此，保定的旅游产品设计中应遵循服务京津短假期的、自然与人文相结合的景观设计原则，并在诸多方面做文章：从区域经济角度做强“大旅游”产品，加强配套设施的建设，丰富旅游产品中的体验内容，推出主题鲜明的个性化产品等。

Strategy research on the regional cooperation of ＇Three-Core-Urban-Group＇ and the innovational model of Baoding tourism consumption

It is the general trend that strengthen the construction of Jing-Jin-Bao,the three-core-urban-group through developing the resource of tourism, so Baoding must improve its tourism brand in terms of overall strategies. The administrators must design the investment not only on the surface tourism construction such as natural sights and cultural sights,but also on the deep tourism construction, such as cultural connotation. Studying shows that there are many shortcomings for Baoding＇ s tourism resources： being lack of scale and grades; not digging out the consumption potentials of Beijing and Tianjin, brand identity still being faintness. So during the procession of Baoding＇ s tourism resources exploitation, must obey the principal of servicing Jing-Jin short holiday and linking nature and humanity. Many strategies must be applied such as： strengthen ＂BIG tourism products＂ ; enhance the construction of relative infrastructures; enrich experiencing contents; design individuation products with vivid theme.