Trends in Attitudes Toward and Participation in Survey Research

This study, now in its sixth wave, examines trends in consumers'willingness to be surveyed as well as attitudes toward beinginterviewed and toward the survey research industry in general.The results raise some important questions in terms of multipleparticipation and its effect on the validity of survey data.They also challenge researchers to examine their own standardsand practices in order to enhance the relationship between researchersand the participants.