礼貌原则在公关语言中的运用

语用学和公共关系学是近几十年新发展起来的学科,而礼貌原则是语言运用中要遵循的一项原则,简单介绍语用学和公共关系学的概念之后,阐明礼貌原则的提出和实质内容以及为什么要以利奇所提出的礼貌原则的内容作为理论基础,然后简单介绍公关语言的分类,最后通过实例来详析礼貌原则在公关语言中的遵守与运用。通过分析可以进一步了解到公关语言并不是来适应某项准则,它是为在公关活动中实现某种目的而服务的。

Politeness Principle in the Application of the Language of Public Relations

Pragmatics and public relations are new disciplines in recent decades with new developments in science,and polite language in principle is to be followed by a matter of principle.It is to briefly explain in this article pragmatics and public relations,and then set out the principles of courtesy and the substance of the proposal,and why to put forward the contents of Leach as a theoretical basis,followed by a brief classification of the language of public relations.Finally through detailed analysis of exampl...