| 如何打造强势品牌 |
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| 引用本文： | 刘玉杰,张小南. 如何打造强势品牌[J]. 西华大学学报(哲学社会科学版), 2005, 24(3): 49-51 |
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| 作者姓名： | 刘玉杰 张小南 |
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| 作者单位： | 1. 西华大学管理学院
2. 西华大学校长办公室,四川,成都,610039 |
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| 摘 要： | 强势品牌在市场营销中具有一系列的优势,要增加产品销售量,增强顾客的忠诚度,打造强势品牌,企业必须做好以下几个方面:(1)严把质量关,生产出高质量的产品;(2 )适当制定价格,打造价格竞争优势;(3)注重品牌的培养与维护,打造品牌竞争优势。
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| 关 键 词： | 品牌 质量 价格 市场竞争 策略 |
| 文章编号： | 1672-8505(2005)03-0049-03 |
| 修稿时间： | 2004-11-03 |
How To Forge Powerful Trademark |
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| LIU Yu-jie,ZHANG Xiao-Nan. How To Forge Powerful Trademark[J]. Journal of Xihua University:Philosophy & Social Sciences, 2005, 24(3): 49-51 |
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| Authors: | LIU Yu-jie ZHANG Xiao-Nan |
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| Affiliation: | LIU Yu-jie 1 ZHANG Xiao-nan 2 |
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| Abstract: | Powerful trademark has a series of advantages. In order to increase the selling of products, to enhance the faithfulness of customers, to forge powerful trademark, the enterprise must do well in several aspects as follows: first, strictly control quality to ensure high quality products will be produced; second, establish suitable price to engender price competition superiority; and third, pay attention to the fostering and maintaining of the trademark to forge brand competition superiority. |
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| Keywords: | trademark quality price market competition strategy |
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