| 甘肃、新疆民俗旅游广告之现状、作用及前景 |
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| 引用本文： | 张冰.甘肃、新疆民俗旅游广告之现状、作用及前景[J].成都理工大学学报(社会科学版),2006,14(3):84-88. |
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| 作者姓名： | 张冰 |
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| 作者单位： | 成都理工大学,传播科学与艺术学院,四川,成都,610059 |
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| 基金项目： | 四川省教育厅2003年度社会科学重点研究项目“西部大开发中民俗广告之现状、作用及发展前景的研究“基金资助课题川教科SA03-012 |
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| 摘 要： | 甘肃、新疆两地不仅有独特的自然风光,还有多姿多彩的民俗文化,民俗旅游潜力巨大。但两地广告业发展相对滞后,因此两地还应充分挖掘当地的民俗文化资源,注重民俗文化与现代时尚的结合,进一步提高广告制作的专业化水平,促进两地民俗旅游广告的发展。
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| 关 键 词： | 甘肃 新疆 民俗文化 民俗旅游广告 |
| 文章编号： | 1672-0539(2006)03-084-05 |
| 修稿时间： | 2006年3月26日 |
The Present Situation, Effects and Prospect of the Folk Custom Tourism Advertising in Gansu and Xinjiang |
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| ZHANG Bing.The Present Situation, Effects and Prospect of the Folk Custom Tourism Advertising in Gansu and Xinjiang[J].Journal of Chengdu University of Technology:Social Sciences,2006,14(3):84-88. |
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| Authors: | ZHANG Bing |
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| Abstract: | Gansu and Xinjing province enjoy not only special natural scenery but also rich resources of folk culture,the prospect of folk tourism is very good.However the advertising business there is comparatively lagging behind.Therefore Gansu and Xinjing should fully explore their folk culture,pay attention to the combination of folk and fashion,further improve the advertisement and speed up the development of folk tourism advertising. |
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| Keywords: | Gansu Xinjiang folk culture folk tourism advertising |
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