| 公共关系学教学法探讨 |
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| 引用本文： | 孙达成. 公共关系学教学法探讨[J]. 中北大学学报(社会科学版), 2001, 0(4): 37-38,41 |
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| 作者姓名： | 孙达成 |
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| 作者单位： | 华北工学院,自控系,山西,太原,030051 |
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| 摘 要： | 根据公共关系学的内容体系 ,提出了在理论教学中应将当前理论界的各种观点有选择地介绍给学生 ,使学生全面完整地理解和掌握公共关系理论 ,并指出要理论案例结合 ,寓情于理 ,使学生在生动直观的案例教学中加深对理论的理解 ,同时强调了在公共关系学教学中加强学生技能训练的重要性。还列举了一些模拟训练的方法、要求和实际效果
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| 关 键 词： | 公共关系 理论 案例 训练 |
| 文章编号： | 1009-4520(2001)04-0037-03 |
| 修稿时间： | 2001-03-14 |
On the Teaching Method of Public Relations |
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| SUN Da-cheng. On the Teaching Method of Public Relations[J]. Journal of North China Institute of Technology(Social Sciences), 2001, 0(4): 37-38,41 |
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| Authors: | SUN Da-cheng |
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| Abstract: | According to the system of the contents in public relations, it puts forward that in the theories teaching various points of view should be introduced selectively to students so that they can understand and grasp the theories of the course comprehensively and completely. Meanwhile, it is introduced to combine the theories with cases in order to make students understand the theories deeply in the explanation of vivid and direct cases. In addition, the importance of enhancing the training of students' abilities in teaching is emphasized. Meanwhile, some simulated training method, demands and real effects are listed. |
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| Keywords: | public relations theory case training |
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