| 海南国际旅游岛发展战略选择及对策 |
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| 引用本文： | 韩斌.海南国际旅游岛发展战略选择及对策[J].海南大学学报(人文社会科学版),2011,29(3):18-24. |
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| 作者姓名： | 韩斌 |
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| 作者单位： | 北京大学政府管理学院,北京,100871 |
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| 摘 要： | 通过运用AHP层次分析法对建设海南国际旅游岛的SWOT分析定量化，发现海南国际旅游岛的开发建设处在S-O（优势一机会）组合区，其战略属性为开拓、创新型。据此提出了海南建设国际旅游岛的“3R”战略对策，即重构公共管理、重塑企业行为和重建社会参与。
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| 关 键 词： | 国际旅游岛 海南 SWOT 层次分析法 |
The Strategic Choice and Countermeasures of the Development of Hainan International Tourism Island |
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| HAN Bin.The Strategic Choice and Countermeasures of the Development of Hainan International Tourism Island[J].Humanities & Social Sciences Journal of Hainan University,2011,29(3):18-24. |
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| Authors: | HAN Bin |
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| Institution: | HAN Bin(School of Government,University of Beijing,Beijing 100871,China) |
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| Abstract: | Using AHP(Analytic Hierarchy Process) to quantify the SWOT analysis on the development of Hainan International Tourism Island,this paper argues that the development of Hainan international Tourism Island is located at S-O(strong-opportunity) combination area,and should take aggressive and innovative strategy.It also proposes the strategic countermeasures for the development,involving a 3R package,i.e.,restructuring public management,reshaping enterprise behaviors,and reconstructing social participation). |
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| Keywords: | International Tourism Island Hainan SWOT AHP(analytic hierarchy process) |
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