| 从“场”理论分析我国旅行社的扩张机制 |
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| 引用本文： | 翟向坤.从“场”理论分析我国旅行社的扩张机制[J].北京工商大学学报(社会科学版),2010,25(1). |
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| 作者姓名： | 翟向坤 |
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| 作者单位： | 中国劳动关系学院,商职学院,北京,100048 |
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| 基金项目： | 中国劳动关系学院院级科研项目“我国旅行社的扩张机制研究”阶段性成果(09YQA021) |
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| 摘 要： | 本文从一个全新的角度——"场"理论出发,分析我国旅行社的扩张机制。首先分析了我国旅行社扩张的产业背景,在分析旅行社扩张现状及存在问题的基础上,引入数学和物理学中的"场"概念,并借鉴"企业场"理论对其扩张机制加以阐述:即,基于能量流动区间和运行轨迹的旅行社内场扩张、旅行社内场与外场之间的扩张,体现了旅行社业规模与空间扩展的关联性。
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| 关 键 词： | 旅行社 扩张机制 |
Further Discussion on Expansion Mechanism of China's Travel Agencies from Field Theory |
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| Zhai Xiang-kun.Further Discussion on Expansion Mechanism of China's Travel Agencies from Field Theory[J].Journal of Beijing Technology and Business University:Social Science,2010,25(1). |
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| Authors: | Zhai Xiang-kun |
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| Institution: | Vocational College;China Institute of Industrial Relations;Beijing 100048;China |
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| Abstract: | This paper studies the expansion mechanism of China's travel agencies from a brand-new perspective of Field Theory.First,it analyzes the industrial background of such expansion.Then it introduces the concept of Field in Mathematics and Physics based on the analysis of the status quo and the obstacles of such expansion.Furthermore,it brings forward the Enterprise Field theory to elaborate such expansion mechanism based on energy flow field and running track,i.e.internal expansion,and the expansion between in... |
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| Keywords: | travel agency expansion mechanism |
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