| 我国电视剧海报平面设计的视觉要素特征 |
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| 引用本文： | 邢萍. 我国电视剧海报平面设计的视觉要素特征[J]. 吉林工程技术师范学院学报, 2020, 36(5): 63-65. DOI: 10.3969/j.issn.1009-9042.2020.05.019 |
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| 作者姓名： | 邢萍 |
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| 作者单位： | 芜湖职业技术学院,安徽芜湖241000 |
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| 摘 要： | 电视剧海报作为电视剧宣传的最有效方式,是电视剧的“名片”。电视剧海报通过对电视剧内容和价值的高度提炼和浓缩,以强烈的视觉刺激传达了电视剧的价值主题,最大限度地呈现电视剧的美学价值和艺术魅力,使人过目不忘,给人以美的享受,并达到提升票房的效果。本文旨在探讨中国电视剧海报的视觉元素艺术特征,并结合成功的电视剧案例,从设计创意、图形图像、语言文字、色彩设计等多方面探究电视剧海报平面设计的艺术特征与设计美学。
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| 关 键 词： | 电视剧 海报平面设计 视觉要素 艺术特征 |
Characteristics of Visual Elements in Graphic Design of TV Play Posters in China |
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| XING Ping. Characteristics of Visual Elements in Graphic Design of TV Play Posters in China[J]. Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition), 2020, 36(5): 63-65. DOI: 10.3969/j.issn.1009-9042.2020.05.019 |
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| Authors: | XING Ping |
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| Affiliation: | (Wuhu Institute of Technology, Wuhu Anhui 241000, China) |
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| Abstract: | On the basis of some successful examples,the paper deals with the artistic features and design aesthetics of visual elements in TV play poster design of China from the perspectives of creative design,image and graphics,linguistic symbols and color application,etc.as a poster,the“name card”of a TV play,is often the most effective means of promotion to show a TV play's aesthetic values and artistic charm in its strong visual presentation of a TV play's theme through highly refined and concentrated content and values. |
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| Keywords: | TV Plays Graphic Design of Poster Visual Elements Artistic Characteristics |
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