对我国电视区域化经营发展的思考

随着技术的进步，中国电视迅速发展，各电视频道重新定位，寻求自己的发展新方向，都想在电视江湖奠定自己的地位。于是．各种改版动作频繁出现在各电视媒体，给观众带来了不同的感受，中国电视也出现了新的变化。不过，总的来说，中国各电视台的生存环境并不乐观，过度竞争使各电视台之间高度同质化。因此，电视台如何发展成为各家当务之急。“区域化发展”作为中国电视的发展途径之一．已受到越来越多电视台的关注。

THE DEVELOPMENT STRATEGY OF DOMESTIC TELEVISION'S REGIONALIZATION MANAGEMENT

With the advance in technology, Chinese television booms quickly, meanwhile, television channels try to reposition their objectives aims to seek new sideways and then establish their status in all comers of the country. Thereupon, varies kinds of revision frequently appear in television medium, which impress the audience in different feelings. As a result, the new changes occur in Chi- nese television. However, in general, the survival condition of Chinese television is not optimistic, because excessive competition makes TV stations highly homogenization in programmers. Therefore, how to develop TV stations becomes the urgent affairs. As one of the means of developing Chinese television,＂regional concentration＂ are concerned by more and more television stations.