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传统工艺典籍中的设计符号学思想
引用本文:张野.传统工艺典籍中的设计符号学思想[J].河北学刊,2009,29(5).
作者姓名:张野
作者单位:北京交通大学,建筑与艺术系,北京,100044
摘    要:通过归纳和研究传统工艺典籍中符号学思想的相关理论,可以总结出在产品制造行为中的设计符号学指导原则.这些思想体现了现代符号学的关联性(共时性)原则、历时性原则、切分性原则与替换性原则.通过分析古人对"文"与"质"之间关系的思辨,可以看到古人对待产品外延意义和内涵意义的态度,即"饰不可过,亦不可缺,唯取实宜耳"是古人对待文质关系的根本原则.

关 键 词:传统工艺典籍  设计符号学  产品设计

Design Idea of Semeiology in the Ancient Books of Traditional Techniques
ZHANG Ye.Design Idea of Semeiology in the Ancient Books of Traditional Techniques[J].Hebei Academic Journal,2009,29(5).
Authors:ZHANG Ye
Institution:Department of Architecture and Art;Beijing Jiaotong University;Beijing 100044;China
Abstract:Through sorting out and researching the relative theory of semeiology in the ancient books of traditional techniques,the guiding principles of semeiology in the products are summed up such as synchronic and diachronic principles as well as principles of segmentation and substitution.After analyzing"pattern"and"substance"from ancient people,the inner and outer meanings of products can be seen,namely,proper decoration,which is the basic principle of"pattern"and"substance".
Keywords:ancient books of traditional techniques  design semeiology  product design  
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