A Method of Assembling Cross-sectional Indicators into a Community Quality of Life |
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Authors: | Donald R Epley Mohan Menon |
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Institution: | (1) Department of Marketing, Mitchell College of Business, University of South Alabama, Room no 360, 307 University Blvd, Mobile, AL 36688, USA |
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Abstract: | This study develops a new method of measuring quality of life at the local and state level. Further, it presents a methodology
that combines heterogeneous indicators from different fields, such as economics, social, and health, into one total measurement.
The technique shown can be used to compare one region with another, or compare one metro area with its own performance through
time. The analysis shows which categories and indicators are ranked as the highest and serves as a measurement of economic
development and potential targets for marketing plans. Every analyst interested in an aggregate, community measurement tool
should be interested in the procedure and results. |
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Keywords: | Quality of life Community quality of life Method of assembly Targeted macro-marketing |
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