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A Method of Assembling Cross-sectional Indicators into a Community Quality of Life
Authors:Donald R Epley  Mohan Menon
Institution:(1) Department of Marketing, Mitchell College of Business, University of South Alabama, Room no 360, 307 University Blvd, Mobile, AL 36688, USA
Abstract:This study develops a new method of measuring quality of life at the local and state level. Further, it presents a methodology that combines heterogeneous indicators from different fields, such as economics, social, and health, into one total measurement. The technique shown can be used to compare one region with another, or compare one metro area with its own performance through time. The analysis shows which categories and indicators are ranked as the highest and serves as a measurement of economic development and potential targets for marketing plans. Every analyst interested in an aggregate, community measurement tool should be interested in the procedure and results.
Keywords:Quality of life  Community quality of life  Method of assembly  Targeted macro-marketing
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