企业核心竞争力的市场细分研究

核心竞争力是企业保持长期竞争优势的源泉 ,同时它也在市场细分中发挥独特作用。利用企业核心竞争力作为变数 ,代替传统营销策略中的购买者特性进行市场细分以及目标市场确定和产品定位 ,可以在细分的目标市场中发挥企业竞争优势 ,利用含有企业核心竞争力的产品服务充分占领目标市场。企业核心竞争力在细分市场中还可以创造顾客与创造市场 ,维护企业在目标市场中获得领导者地位

Research of the Market Segmentation based on the Core Competitive Power

core competeitive power is the key factor for enterprises to keep advantage for long period, it also plays an important role in the marketing segmentation. To segment the whole market with the consideration of core competitive power instead of the characteristics or favors of the buyers in the market, the enterprise can earn the most profitable and maximum market share by exerting its competitive advantage on the target market. The core competitive power can realize the concept of customer and market creation, and guarantee the enterprise a dominant position in the target market.