提高快速反应能力的汽车工业营销战略研究

针对当今工业市场的发展趋势 ,提出具有快速反应能力的工业企业营销战略的全新框架 ,即采取由外向内的顺序 ,从选定目标市场出发 ,以顾客需求为核心 ,借助当代信息技术和先进制造技术的最新成果 ,敏捷地对市场需求变化作出快速的动态反应 ,通过生产顾客满意的产品 ,提高企业的竞争能力 ,最终赢得市场

The Research on Auto Industrial Marketing Strategy of Raising Agile Responding Ability

With the trends of the development of the industrial product market in China, the paper provides a new thinking about the industrial product market strategy in raising the ability with agile responding. The thinking incorporates the following ideas: to keep the order of the marketing decision, to select the target product market exactly, to satisfy the demand of the customer, to make use of the most up-to-date achievements of the present information technologies and the advanced manufacturing technologies, to raise the perception ability of enterprise for the change of the demand of the market, to make the agile responding to provide satisfactory produces to the customer in order to raise the competitive power of enterprise to occupy the target market successfully.