转型期社会主体及现代传播的价值取向

转型期社会群体的价值取向有以下几个变化:从崇尚集体价值观向张扬个人价值追求的变化,从价值取向的趋同性向多元化转变;从制度决定选择到主客双向选择转变;从单一的服从权力向尊重法律的转变;从审美趣味简单、整齐划一到百花齐放、丰富多彩的转变;从提倡节俭到鼓励消费的转变。传媒的文化价值取向,就是传播者在进行传播活动中,通过传播内容、传播方式、传播效果所呈现出来的价值取向。

People's Value Orientation and that of Modern Communication in the Transitional Period

Changes in value orientation among different social groups are as follows: from striving for collective values to pursuing personal values;from convergence to diversity;from decision-making based on the system to two-way choice;from the complete obedience to showing great respect to the power;from simple and uniform aesthetic taste to diversified and colorful interest;from advocating thriftiness to encouraging consumption.Mass media s cultural value orientation refers to propagators value orientation,manife...