| 论当前舆论导向存在的问题及对策 |
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| 引用本文： | 张琳. 论当前舆论导向存在的问题及对策[J]. 佛山科学技术学院学报(社会科学版), 2002, 20(2): 72-76 |
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| 作者姓名： | 张琳 |
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| 作者单位： | 佛山科学技术学院,校报编辑部,广东,佛山,528000 |
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| 摘 要： | 当前舆论导向存在着有偿新闻屡禁不止 ,社会效益与经济效益脱节 ,重“物质文明”宣传 ,轻“精神文明”报道的现象。要杜绝这些现象 ,必须坚持政治家办报 ;要以正面宣传为主、批评报道为辅 ;微言中见大义、细微处见精神 ;变判定式报道为开放式报道 ;变训导式报道为引导式报道 ;发挥媒体集团在舆论导向中的积极作用以及媒体之间要加强协作等观点
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| 关 键 词： | 舆论导向 新闻 市场经济 效益 |
| 文章编号： | 1008-018X(2002)02-0072-05 |
| 修稿时间： | 2001-12-20 |
On the Problems of Present Public Opinion Tendency and Countermeasures |
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| ZHANG Lin. On the Problems of Present Public Opinion Tendency and Countermeasures[J]. Journal of Foshan University(Social Science), 2002, 20(2): 72-76 |
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| Authors: | ZHANG Lin |
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| Abstract: | Nowadays, there still exist pay news after repeated prohibitions, the separation of social influnce and economic gains and the phenomenon of stressing on "material enjoyment" more than "spiritual enjoyment". In order to stop these phenomen a, we must mainly propagate positively with supplementary criticism, advocate justice and spirit and open instructional report instead of teaching and decision, give full play to the mass media and their coordination. |
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| Keywords: | public opinion tendency news market economy efficiency |
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