浅析微博时代的舆情与治理

微博时代的舆情正成为社会管理的一大挑战，依托微博形成有别于传统的特质，一是形成的便捷性，二是效果的爆炸性，三是内容的社会性。微博舆情的生成离不开信息接收者、媒体运营商和政府管理者之间的共同作用。微博时代下一的舆情治理路径如下：一要打造公民社会，提升公民意识；二要塑造责任媒体，加强媒体责任；三要建设现代型政府，完善政府职能。

Public Opinion and Governance in the Era of Micro-blog

The public opinion is becoming a major challenge for social management in the era of micro-biog. Relying on characteristics of micro-blog, it has formed its own characteristics, which is different from the traditional form, such as the easy patterning, the explosive effect and the social content. It is formed by a joint action, inclu- ding the recipients of information, media operators and government regulators. The paths of governance in the era of micro-blog are as follows ： to enhance civic awareness through the construction of civil society ; to strengthen media responsibility through the shape of media responsibility; to improve the functions through the building of a modern type of government.