| 浅析人文关怀在商业广告创意中的运用 |
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| 引用本文： | 刘英. 浅析人文关怀在商业广告创意中的运用[J]. 湖南工业大学学报(社会科学版), 2009, 14(6): 147-149 |
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| 作者姓名： | 刘英 |
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| 作者单位： | 湖南工业大学,科技处,湖南,株洲,412008 |
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| 基金项目： | 湖南省社会科学基金基地委托项目"包装广告的监管及对策研究" |
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| 摘 要： | 人文关怀在商业广告创意中获得了广泛的运用。但在具体实施过程中,有一些理论和实践上的问题需要进一步理顺。首先,要以市场调查为基础,确保人文关怀更到位;其次,要以不同的角度为视点,确保人文关怀更精准。
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| 关 键 词： | 人文关怀 商业广告 市场调查 创意 |
| 收稿时间： | 2009-07-30 |
The Application of Humanity Concern in the Creation of Commercial Advertisements |
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| LIU Ying. The Application of Humanity Concern in the Creation of Commercial Advertisements[J]. Journal of Hunan University of Technology(Social Science Edition), 2009, 14(6): 147-149 |
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| Authors: | LIU Ying |
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| Affiliation: | LIU Ying(Department of Science and Technology,Hunan University of Technology,Zhuzhou Hunan 412008,China) |
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| Abstract: | Humanity concern is used extensively in the creation of commercial advertisements.However,in the process of application some theoretical and practical questions need to be made clear.Firstly,based on market-investigation we should ensure that humanity concern is applied better.Secondly,seen from different angles,we should ensure that humanity concern reaches its target more accurately. |
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| Keywords: | humanity concern commercial advertisements market-investigation creation |
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