后亚文化与流行音乐生产

青年亚文化与流行音乐有深远的渊源。后亚文化理论观照下的流行音乐生产机制,在音乐文本生产方式、音乐视觉生产方式、音乐明星生产方式等许多方面都发生了新的变革。古典、民族与流行音乐元素的混搭,是新的音乐文本生产方式的特点;与当代视觉艺术相融合,是新的音乐视觉生产方式的特点;在互联网上发现未来的明星,并在网上推广,已经成为明星生产中重要的传播策略;后亚文化语境下的流行音乐出现了回归纯粹的人声、干净的配乐和质朴的形象的趋势。

Post-subculture and the Production of Popular Music

Youth subculture was subculture, the production mechanism closely connected with popular music. According to the theory of post- of popular music had taken place many new changes on the mode of music text production, music vision production, and music star production. This paper analyzed some cases and came to the conclusions： Firstly~, the mix of classic, national and popular music elements was the characteristic of new mode of music text production; Secondly, fusion of contemporary visual art and new music vision production was another characteristic; Thirdly, seeking future stars and advertising them on the internet had become an important communication strategy of music star production; Finally, the trend of pure voice, clean background and simple image has appeared in the post-subculture context.