| 度假型饭店产品定位探讨 |
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| 引用本文： | 张娓. 度假型饭店产品定位探讨[J]. 贵州工业大学学报(社会科学版), 2008, 0(5) |
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| 作者姓名： | 张娓 |
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| 作者单位： | 中南林业科技大学旅游学院; |
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| 摘 要： | 为了在激烈的市场竞争中确立自己的优势,饭店应该立足打造产品特色的基础上,通过细分市场找准自己的产品定位。本文根据度假型饭店的客源特征,从饭店的地理位置、设备与设施、服务、形象和价格等五个方面探讨了度假型饭店的产品定位的方向。
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| 关 键 词： | 旅游管理 度假型饭店 客源特征 产品定位 |
Analysis of the Product Position of Resorts Hotels |
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| ZHANG Wei. Analysis of the Product Position of Resorts Hotels[J]. Journal of Guizhou University of Technology(Social Science Edition), 2008, 0(5) |
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| Authors: | ZHANG Wei |
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| Affiliation: | ZHANG Wei (School of Tourism,Central South University of Forestry & Technology,Changsha 410004 China) |
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| Abstract: | In order to establish its own advantages in the fierce competition,hotels should make clear its product position based on the basis of product characteristics.This paper analyzes the product position of resort hotels through its location,equipment and facilities,services,image and price,according to the customers 'features of resort hotels. |
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| Keywords: | tourism management resorts hotels customer features product position |
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