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现金之误:熊市投资新思维
引用本文:吴琪. 现金之误:熊市投资新思维[J]. 经理人, 2009, 0(2)
作者姓名:吴琪
作者单位:罗兰·贝格国际管理咨询公司 罗兰·贝格国际管理咨询公司大中华区
摘    要:要把握好熊市中的投资机会,进行大手笔的并购,一味将"现金"攥在手中,可能坐失良机从去年宏观商业环境恶化、市场走熊以来,"现金为王"、"现金流至上"可能是企业决策者听得最多的概念,也被很多企业决策者奉为圭臬。


The Cash Myth: New Ideas of Investing in Bear Markets
Abstract:Since the macro business environment the deteriorated and the market went bearish last year, "cash is king" is probably the phrase that decision makers of companies have heard most frequently. However, this idea can be misleading for prepared excellent companies as bear markets often boast great investment opportunities. In fact, the current economic crisis is more an opportunity for Chinese companies to learn, consolidate their business and expand overseas. If a great company can grasp the opportunity of b...
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