| 中国农业广告现状及对策分析 |
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| 引用本文： | 冯润之.中国农业广告现状及对策分析[J].石家庄铁道大学学报(社会科学版),2014(1):54-58. |
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| 作者姓名： | 冯润之 |
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| 作者单位： | 中国传媒大学广告学院,北京100024 |
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| 摘 要： | 农业产业化、品牌化是农业发展的必然趋势。在农业发展、品牌传播过程中，广告之功不可没。目前，我国农业广告存在着广告基础薄弱、潜力有待挖掘的问题。在已有研究的基础上，对中国农业广告的现状及原因进行了梳理，并对农业品牌化提出了一些看法和建议，让广告更好地服务于“三农”，服务于新农村建设。
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| 关 键 词： | 农业广告广告媒介 品牌传播 |
Current Situation and Countermeasures of Agricultural Advertising of China |
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| FENG Run-zhi.Current Situation and Countermeasures of Agricultural Advertising of China[J].Journal of Shijiazhuang Railway Institute(Social Sciences),2014(1):54-58. |
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| Authors: | FENG Run-zhi |
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| Institution: | FENG Run-zhi (College of Advertising, The Communication University of China, Beijing 100024, China) |
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| Abstract: | The Industrialization and branding of velopment. The credit of advertising is undeniable agriculture is an inevitable trend of agricultural de-during the process of agricultural development and brand spreading. At present, there are some problems in agricultural advertisement such as weak ba-sis and potential ability needed to be explored further. The present situation and reasons are analyzed and some views and suggestions are proposed based on the existing researches to make advertisement serve for three dimensional rural issues and the construction of new village. |
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| Keywords: | agricultural advertising advertising media brand communication |
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