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From commands to conversations
Authors:Kenneth J. Gergen
Abstract:With the rapid and ever accelerating pace of global change, the traditional command and control organization becomes less effective. When we understand the organization not as a rationally constructed machine, but a sea of conversation, the door is opened to new and more effective forms of practice. No longer is individual identity based on one’s role in the machine, but on one’s participation in the conversation. Ideally this will enable the individual to give expression to the multiplicities he or she brings to the organization. Identity will not be circumscribed.
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