Cultural perceptions of public relations gender roles in Romania |
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Authors: | Antoaneta VancCandace White |
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Affiliation: | a Department of Public Relations, Quinnipiac University, United States b School of Advertising and Public Relations, The University of Tennessee, 476 Communications Building, Knoxville, TN 37996, United States |
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Abstract: | This study examines attitudes about gender roles and their implications for public relations practice in Romania. Results reveal Romanians still hold traditional views, but women held a more liberal view of their role in society and in the workplace. The study supports that history and socio-cultural values are important factors in understanding the context in which attitudes about workplace roles are formed, which can increase understanding of public relations in transitional countries in Europe. |
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Keywords: | International public relations Gender roles Attractiveness and source credibility Transitional public relations |
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