Influence of advertising on acceptance of press releases |
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Authors: | Jinbong Choi Sanghee Park |
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Affiliation: | a School of Journalism & Mass Communication, Texas State University-San Marcos, 601 University Drive, 102 Old Main, San Marcos, TX 78666, United States b School of Media & Communication, Bowling Green State University, West Hall 302, Bowling Green, OH 43403, United States |
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Abstract: | To analyze the influence of advertising on the acceptance of press releases, this study examined two national and two local newspapers. The results of this study show that journalists and editors partially consider advertisers while selecting press releases. Specifically, local newspapers give more consideration to advertisers than national newspapers. However, when journalists and editors select press releases, they consider not only advertisers but the newsworthiness of the press releases. |
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Keywords: | Press release Advertising The New York Times USA Today The Austin American-Statesman The San Antonio Express-News |
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