旅游网络舆情研究体系建构研究

旅游网络舆情属于新兴的网络和社会现象。研究旅游网络舆情对于维护旅游形象、提高旅游管理与决策水平、保障旅游产业安全具有重大意义。本文在对旅游网络舆情产生的背景和影响、国内外相关研究现状进行评述的基础上，从旅游网络舆情的基本构成、发展机理、管理对策三个方面对旅游网络舆情的研究对象和内容进行介绍，分析了主要学科理论对旅游网络舆情研究的贡献，提出研究的主要方法及其适用范围，力求建立相对完善的旅游网络舆情研究体系，为相关研究和实践奠定基础。

Research on the Study System Construction of Tourism Network Opinion

Tourism network opinion is emerging network and social phenomena. It’ s is of great significance to research tourism net?work opinion for shoring up tourism image, promoting tourism management and decision?making levels and protecting tourism industry safety.On the basis of reviewing the background and impact of tourism network opinion and the status quo of domestic and overseas re?searches, this paper introduces the research objects and contents of tourism network opinion in three aspects of basic compositions, de?velopment mechanisms and management strategies. This paper analyzes contributions of main disciplines and theory to the research on tourism network opinion, proposes the main methods and their applicability, and seeks to establish a relatively complete studying sys?tem of tourism network opinion in order to lay the foundation for related research and practice.