Dominant factors impacting the development of business-to-business (B2B) e-commerce in agriculture |
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Institution: | 1. School of Big Data Application and Economics, Guizhou University of Finance and Economics, Guiyang 550025, China;2. Guizhou Institution for Technology Innovation & Entrepreneurship Investment, Guizhou University of Finance and Economics, Guiyang 550025, China |
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Abstract: | There is still much optimism about the potential success of e-commerce in agriculture. Three dominant factors have impacted this development: (1) industry structure; (2) product complexity; and (3) the high-touch nature of transactions. In turn, these factors have led to several different potential types of strategic options. From a mix of these strategic options, potential scenarios have been analyzed and selected. These potential scenarios are the future of business-to-business (B2B) commerce in agriculture. |
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