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网络销售滋补保健类中药材监管问题探讨
引用本文:吴颖雄,田 侃,白庚亮. 网络销售滋补保健类中药材监管问题探讨[J]. 南京医科大学学报(社会科学版), 2018, 0(5): 386-389
作者姓名:吴颖雄  田 侃  白庚亮
作者单位:南京中医药大学卫生经济管理学院,江苏 南京 210023,南京中医药大学卫生经济管理学院,江苏 南京 210023,南京中医药大学卫生经济管理学院,江苏 南京 210023
基金项目:江苏省社会科学基金项目“江苏中药饮片安全多元主体共同治理制度创新研究”(17GLC005);江苏高校哲学社会科学研究基金项目“法治框架下我国中药材安全社会共同治理模式创新研究”(2018SJA030)
摘    要:滋补保健类中药材深受我国消费者的喜爱,具有广阔的市场前景。为消费者提供安全的中药材是药品监管中不可回避的议题。但是中药材的双重属性和界定的模糊性使得药品监督管理部门难以对中药材准确定性,影响中药材监管效能。文章立足于网络药品监管状况,从中药材本质属性方面剖析如何对网络销售滋补保健类中药材实施有效监管,以期为深化药品监管提供建议。

关 键 词:中药材  滋补保健类监管  网络销售
收稿时间:2018-04-11

Discussion on supervision method of online marketing Chinese medicinal materials
Wu Yingxiong,Tian Kan and Bai Gengliang. Discussion on supervision method of online marketing Chinese medicinal materials[J]. Acta Universitatis Medicinalis Nanjing(Social Science), 2018, 0(5): 386-389
Authors:Wu Yingxiong  Tian Kan  Bai Gengliang
Affiliation:School of Health Economics and Management, Nanjing University of Traditional Chinese Medicine, Nanjing 210023, China,School of Health Economics and Management, Nanjing University of Traditional Chinese Medicine, Nanjing 210023, China and School of Health Economics and Management, Nanjing University of Traditional Chinese Medicine, Nanjing 210023, China
Abstract:Chinese medicinal materials are popular with Chinese customers and have broad market prospects. To provide consumers with safe Chinese medicinal materials is an indispensable issue in drug regulation. However, the dual nature and the vagueness of the definition on Chinese medicinal materials make it difficult for the drug supervisory and administrative departments to determine the Chinese medicinal materials accurately to influence the regulatory efficiency. This article is based on the status quo of online drug regulation and analyzes how to implement effective supervision in terms of essential properties of Chinese medicinal materials, in order to offer some beneficial suggestions on drug supervision.
Keywords:Chinese medicinal materials   supervision   online marketing
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