| “广告学”课程教学改革初探 |
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| 引用本文： | 刘树洪.“广告学”课程教学改革初探[J].吉林工程技术师范学院学报,2011,27(5):7-8. |
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| 作者姓名： | 刘树洪 |
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| 作者单位： | 吉林工程技术师范学院工商管理学院,吉林长春,130052 |
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| 摘 要： | 本文结合教学实践，在“广告学”课程的观念转变和课程内容实践创新方面提出建议，以适应新的社会环境下高校广告教育和广告人才培养的需要。
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| 关 键 词： | 广告学 教学改革 实践教学 |
A Preliminary Study on the Teaching Reform of Advertising Course |
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| LIU Shu-hong.A Preliminary Study on the Teaching Reform of Advertising Course[J].Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition),2011,27(5):7-8. |
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| Authors: | LIU Shu-hong |
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| Institution: | LIU Shu-hong(School of Business Administration,Jilin Teachers Institute of Engineering and Technology,Changchun Jilin 130052,China) |
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| Abstract: | Combining with teaching practice,this paper puts forward some suggestions on the idea change of advertising course and the practice innovation of course content,so as to meet the needs of college advertising education and advertisement talents cultivation under new social environment. |
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| Keywords: | advertising teaching reform practical teaching |
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