| 论我国企业的危机公关--以"特富龙"事件为例 |
| |
| 引用本文： | 朱玉华,吴谦.论我国企业的危机公关--以"特富龙"事件为例[J].南昌大学学报(人文社会科学版),2004,35(6):106-109. |
| |
| 作者姓名： | 朱玉华 吴谦 |
| |
| 作者单位： | 1. 南昌大学,人文学院,新闻与传播系,江西,南昌,330047
2. 南昌大学,前湖校区,教务办,江西,南昌,330140 |
| |
| 摘 要： | 任何组织在成长过程中无一例外都会经历各种各样的危机.若无有效的快速反应和处理机制,一旦危机爆发,就只能仓促上阵,被动应对,如处理不当,殚精竭虑建设起来的组织形象就可能毁于一旦.因此,任何组织都应该而且必须重视危机公关处理.而杜邦公司"特富龙"事件处理方法无疑是个成功案例,值得我国企业学习和借鉴.
|
| 关 键 词： | 企业 危机 公关 杜邦公司 "特富龙" 借鉴 |
| 文章编号： | 1006-0448(2004)06-0106-04 |
| 修稿时间： | 2004年8月13日 |
On the Corporate Crisis of Public Relations in China--A Case Study of "TEFLON" |
| |
| ZHU Yu-hua,WU Qian.On the Corporate Crisis of Public Relations in China--A Case Study of "TEFLON"[J].Journal of Nanchang University(Humanities and Social Sciences),2004,35(6):106-109. |
| |
| Authors: | ZHU Yu-hua WU Qian |
| |
| Institution: | ZHU Yu-hua~1,WU Qian~2 |
| |
| Abstract: | An organization will undertake diverse crises during its development.Without establishing an effective system of quick-reaction and management,an organization would be put into a passive position in face of crises and the long-established corporate image would be ruined.Therefore,an organization should and must put an (emphasis) on the disposal of crisis of public relations.This article analyzes the "TEFLON" case of Dupon Company,which sets a successful example in handling crisis for the enterprises in China. |
| |
| Keywords: | crisis disposal of public relations "TEFLON" reference |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
