| 中国近代商标名称的节律特征 |
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| 引用本文： | 谢明. 中国近代商标名称的节律特征[J]. 扬州大学学报(人文社会科学版), 2008, 12(2): 78-82 |
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| 作者姓名： | 谢明 |
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| 作者单位： | 扬州大学,文学院,江苏,扬州,225002 |
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| 基金项目： | 江苏省教育厅高等学校哲学社会科学项目 |
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| 摘 要： | 中国近代商标在命名活动中显现了汉语两个主要的节律特点：一是在音节数目上倾向于2～4音节,以彰显交响的节奏美;二是在声调调类上倾向于平声,以追求高扬的声律美。
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| 关 键 词： | 商标名称 节律 音节 声调 |
| 文章编号： | 1007-7030(2008)02-0078-05 |
| 修稿时间： | 2008-01-11 |
The Features of Modern Chinese Brand Names in Rhythm |
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| XIE Ming. The Features of Modern Chinese Brand Names in Rhythm[J]. Journal of Yangzhou University(Humanities and Social Sciences Edition), 2008, 12(2): 78-82 |
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| Authors: | XIE Ming |
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| Affiliation: | XIE Ming (School of Chinese Language and Literature, Yangzhou University, Yangzhou 225002, Jiangsu, China) |
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| Abstract: | Modem Chinese brand names manifest two main features in rhythm： two to four syllables are preferred to ensure symphonic rhythms; the high and level tones are often chosen to create a kind of uplifting and positive temperament. |
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| Keywords: | brand names rhythm syllable tone |
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