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| 商标设计的复杂度和辨识度资讯 | |
| 引用本文： | 李琦,许有麟,尚祚恒,林建德,陈儒毅.商标设计的复杂度和辨识度资讯[J].合肥工业大学学报(社会科学版),2010,24(1):159-163. |
| 作者姓名： | 李琦 许有麟 尚祚恒 林建德 陈儒毅 |
| 作者单位： | 1. 福州大学,物理与信息学院,福州,350002 2. 高苑科技大学,资讯传播系,台湾,高雄 3. 台南科技大学,视觉传达设计系,台湾,台南 4. 立德大学,资讯传播学系暨研究所,台湾,台南 5. 昆山科技大学,视觉传达设计系,台湾,台南 |
| 摘 要： | 经过样本搜集与筛选，针对台湾金融企业商标，以碎形分析方法中碎形维度，探讨商标设计特征的复杂度与相似度．作为对企业商标设计分类的依据。研究结果是，以一种数学模型表示商标设计的形态，并且以科学量化的方法分析企业商标，推导出一种金融企业商标设计的复杂度和辨识度资讯。 |
| 关 键 词： | 复杂度 辨识度 商标设计 碎形分析 碎形维度 |
The Information of Complexity and Distinctiveness for Trademark Design |
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| LI Qi,XU You-lin,SHANG Zuo-heng,LIN Jian-de,CHEN Ru-yi.The Information of Complexity and Distinctiveness for Trademark Design[J].Journal of Hefei University of Technology(Social Sciences),2010,24(1):159-163. | |
| Authors: | LI Qi XU You-lin SHANG Zuo-heng LIN Jian-de CHEN Ru-yi |
| Institution: | 1. Institute of Physics and Information Engineering, Fuzhou University, Fuzhou 350002, China;2, Department of Information Conunu- nication, Kao Yuan University of Technology, Gaoxiong, China; 3. Department of Visual Communication Design, Tainan University of Technology, Tainan, China;4. Department of Information Communication and Research Institute, Leader University, Tainan, China; 5. Department of Visual Communieation Design, Kunshan University of Technology, Tainan, China) |
| Abstract: | The samples discussed in this paper focus on trademarks used in the banking and finance industry in Taiwan, using the fractal dimension of fractal analysis to probe into the complexity and similarity in characteristics of the design of trademarks, to serve as a basis for classification of the design of corporate trademarks. The results of the study show that through the use of a mathematical model to represent the design type of trademarks, and the use of scientific quantitative analysis, the information of complexity and distinctiveness of trademarks in the banking and finance industries can be derived. |
| Keywords: | complexity distinctiveness trademark design fractal analysis fractal dimension |
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