| 后价格战--移动通信竞争的新形式 |
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| 引用本文： | 司先秀,黄秀清.后价格战--移动通信竞争的新形式[J].北京邮电大学学报(北京邮电大学学报),2004,6(1):15-19. |
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| 作者姓名： | 司先秀 黄秀清 |
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| 作者单位： | 北京邮电大学,经济管理学院,北京,100876;北京邮电大学,经济管理学院,北京,100876 |
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| 摘 要： | 整个2002年,中国电信运营业市场竞争形势异常激烈."圈地"竞争、价格竞争此起彼伏.在移动通信领域,价格竞争表现尤为突出.中国移动、中国联通,均不顾信息产业部的三令五申,不顾各地通信管理局的处罚措施,全都亮出了价格牌,玩起了程度不同、手段多样的"降价".然而,时至今日,这种价格战是否还有必要继续下去?本文将根据移动通信的发展形势,对移动通信的竞争进行分析,阐明移动运营商不能只认准价格战.
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| 关 键 词： | 后价格战 市场竞争 移动通信 |
| 文章编号： | 1008-7729(2004)01-0015-05 |
| 收稿时间： | 2003-11-13 |
| 修稿时间： | 2003年11月13日 |
The price war at higher levels--an effective form of mobile competition |
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| SI Xian-xiu, HUANG Xiu-qing.The price war at higher levels--an effective form of mobile competition[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2004,6(1):15-19. |
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| Authors: | SI Xian-xiu HUANG Xiu-qing |
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| Institution: | School of Economics& Management, BUPT |
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| Abstract: | In the whole years of 2002, the competition among the Chinese telecom enterprises was extremely hot, especially in the mobile communication market. And the price war became the main tool for enterprises to use to compete with each other. However, nowadays, is it necessary for them to keep on the price war? Based on the development of mobile communication, the authors analyze the mobile competition among the mobile communication enterprises and point out the price war is not the only key. |
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| Keywords: | price war competition in markets mobile communication |
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