大别山（六安）国家地质公园营销渠道研究

大别山（六安）国家地质公园开园后面向全国市场的营销渠道的建设对其经营尤为重要，文章运用战略管理的思路并结合营销渠道理论，分析了大别山（六安）国家地质公园营销渠道的外部环境；指出了大别山（六安）国家地质公园营销渠道的影响因素；提出建设绿色营销渠道、红绿营销渠道的组合、口碑营销渠道、合作营销渠道的渠道创新。

The Study on Dabieshan (Lu'an) National Geoparks Marketing Channels

It is of vital importance for Dabieshan （ Lu＇ an） National Geoparks to establishing marketing channels for the whole domestic market after its opening to the public. By using the methods of strategy, management and combining the theories of marketing channels, the condition of Dabiesban （ Lu＇an） National Geoparks was introduced; the external environment of its marketing channels were analyzed, the factors affecting the marketing channels of Dabieshan （Lu＇an） National Geoparks were pointed out; poiting out that green marketing channels, red and green marketing channels, word - of- mouth marketing channels and cooperative marketing channels should be innovated.