| 浅谈新产品开发项目立项的几个关键环节 |
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| 引用本文： | 刘小泾.浅谈新产品开发项目立项的几个关键环节[J].华中农业大学学报(社会科学版),2006(5):121-124. |
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| 作者姓名： | 刘小泾 |
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| 作者单位： | 中国科学院,研究生院,北京,100040 |
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| 摘 要： | 新产品开发项目的立项评估直接关系到项目最终的成败,由于项目环境的多样性,项目评估不可能有同样的标准。该文以制冷机组新产品开发项目为例,说明项目立项的几个关键环节:做好新产品项目的市场预测;建立科学的项目选择机制;实施开发方案的比较研究;开展风险评估。
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| 关 键 词： | 项目立项评估 项目选择 风险评估 |
Key Factors of Project Evaluation in Developing New Products |
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| LIU Xiao-jing.Key Factors of Project Evaluation in Developing New Products[J].Journal of Huazhong Agricultural University(Social Sciences Edition),2006(5):121-124. |
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| Authors: | LIU Xiao-jing |
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| Abstract: | Project evaluation directly impacts the success of project implementation.Because of projects' diversity environment,there is no one single set of standard for project evaluation.This paper uses the development of a refrigeration system as an example to illustrate several key factors for project evaluation,including: Make thorough market forecast of new products;Establish scientific project selection process;Employ project proposal comparison research;Conduct project risk assessments |
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| Keywords: | project evaluation project selection risk assessment |
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