从圆明园环保事件看旅游景区的危机公关

圆明园景区湖底防渗漏工程经媒体曝光后在广大社会公众中产生了强烈的反响,此次环保事件也严重影响了景区的形象和声誉。本文从公共关系的角度对这一危机事件进行了全面客观的分析,在此基础上提出了处理公关危机的基本原则和公关策略,并对景区的危机管理做了初步的探讨。

Study of Administrational Crisis of Scenic Spots--Based on the Environmental Event of Yuan Mingyuan

Yuan Mingyuan's leaking-proof project has produced an impact on the public after it was highlighted, which has greatly influenced the image and reputation of the scenic spots.The paper has a thorough but objective analysis of the event from the angle of public relations, based on which it proposes the basic principles and public strategies and carries on an initial discussion of administrational crisis of scenic spots.