| 论企业名牌战略中产品质量的两种形态 |
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| 引用本文： | 郑永刚.论企业名牌战略中产品质量的两种形态[J].宁波大学学报(人文科学版),1996(3). |
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| 作者姓名： | 郑永刚 |
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| 作者单位： | 宁波杉杉集团有限公司 董事长 |
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| 摘 要： | 在企业实施名牌战略中产品质量的含义不仅仅是产品的适用性和合格率,对于顾客来说,它具有更深层次的含义,它的存在形态有两种,即有形质量和无形质量.通过论述有形质量和无形质量等一系列问题,说明发展中国民族工业,必须要在提高产品有形质量的同时,一定要经营无形质量,来打响中国自己的牌子,创出中国的世界名牌。
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| 关 键 词： | 名牌战略 产品质量 有形质量 无形质量 |
ON THE TWO MEANINGS OF PRODUCT QUALITY IN ENTERPRISES' FAMOUS BRAND STRATEGY |
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| Zheng Yonggang.ON THE TWO MEANINGS OF PRODUCT QUALITY IN ENTERPRISES' FAMOUS BRAND STRATEGY[J].Journal of Ningbo University(Liberal Arts Edition),1996(3). |
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| Authors: | Zheng Yonggang |
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| Institution: | Zheng Yonggang |
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| Abstract: | To enterprises, the quality of product means eligibility and quality rate, but to customers, it means something deeper. Therefore, quality exists in two senses: visible quality and invisible quality. This article discusses issues concerning the two qualities and suggests that Chinese national industry should promote invisible quality as well as visible quality to create world famous brands. |
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| Keywords: | famous brand strategy product quality visible quality invisible quality |
| 本文献已被 CNKI 等数据库收录！ |
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