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大型文化项目组织结构模式探析
引用本文:秦霖,邱菀华.大型文化项目组织结构模式探析[J].北京航空航天大学学报(社会科学版),2006,19(2):22-26.
作者姓名:秦霖  邱菀华
作者单位:1.北京航空航天大学 经济管理学院, 北京 100083
摘    要:在文化服务项目化和产业化的运作过程中,文化企业和大型文化项目组织越来越呈现出\

关 键 词:大型文化项目  项目管理  组织设计与管理
文章编号:1008-2204(2006)02-0022-05
收稿时间:2004-10-22
修稿时间:2004年10月22日

An Exploration of the Organizational Framework of Large-scale Cultural Projects
QIN Lin,QIU Wan-hua.An Exploration of the Organizational Framework of Large-scale Cultural Projects[J].Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition),2006,19(2):22-26.
Authors:QIN Lin  QIU Wan-hua
Institution:1.School of Economics and Management, Beijing University of Aeronautics and Astro nautics, Beijing 100083, China
Abstract:In the process of projectization and industrialization of cultural service,the organization of cultural enterprises and large-scale cultural projects is increasingly taking on the contours of a network and virtual structure.It is an essential prerequisite for and guarantee of the standardization and efficiency of large-scale cultural projects and the industrialization of cultural service to define the relationship between large-scale cultural projects and cultural enterprises and build the internal organization in the light of the new organizational principles,the characteristics of the particular cultural enterprise,the specific requirements of a given large-scale cultural project,and the five organizational frameworks,i.e.function connotative,function coordinative,individual project,matrix structure and project department.
Keywords:large-scale cultural projects  project management  organizational design and management
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