广东农村民间花文化心理与花卉市场和花卉产业发展关系的调查研究——基于被调查对象学历和收入的分析

将调查数据以学历、收入等特征进行匹配分析,发现学历层次较低的被调查对象更多源于农业生产中对花卉物候特征、栽培技艺的实际感受而喜欢某种花卉,学历层次越高越容易接受各种花文化。不同学历层次的被调查对象对花卉所蕴含的非物质层面的花文化认可态度不同,偏爱花卉蕴含逆境抗争等风骨品性的象征意义,大致呈现由低收入阶层向高收入阶层递减的趋势,而偏爱花卉呈祥献瑞等象征意义的情况却相反。学历与收入层次高低大致决定花卉购买数量抑或金额的多寡。鉴于此,提升人们的文化素养,尊重农村民间花文化的价值,对其挖掘研究和有针对性的宣传,有利于更好地满足花卉市场多层次的消费需求,有利于为广东花卉产业进一步发展添加持续的不可替代的文化动力。

Investigation Study on Flower Cultural Psychology of Guangdong Development Relationship of Flower Market and Floral Industry ——Based on Analysis of Respondents' Record of Formal Schooling and Income

By analyzing the research data about the record of formal schooling,income etc.,we found that respondents who have lower educational level are more from their practical feelings of the phonological characteristics of flowers and the cultivation techniques in the agricultural production.People who has higher educational level is more likely to accept all kinds of flower culture.Respondents with different educational levels have high degree of recognition of nonmaterial folk floral culture.It shows a decreased trend that people love flowers which contain some symbolic characteristics such as stress resistance from low-income to high-income.It is opposited to the situation that people love flowers which have the meaning of luck.The level of qualification and incomemostly decides the quantity of flowers we buy or the money we spend on.So it will be better for the flower market to meet its various slevels of consumer demand and add an continual,irreplaceable cultural power to the further development of the floral industry in Guangdong if we improve people’s quality,respect the value of rural folk floral culture.