| 网络团购页面文案的文学性探析 |
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| 引用本文： | 成芳,刘道锋.网络团购页面文案的文学性探析[J].湖南人文科技学院学报,2012(4):92-95. |
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| 作者姓名： | 成芳 刘道锋 |
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| 作者单位： | 湖南人文科技学院中文系,湖南娄底,417000 |
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| 摘 要： | 团购页面不同于一般的广告文案传播媒介,它能够为团购页面文案文学性的存在与展现提供平台与空间。团购页面文案具有小说、散文、诗歌等文学体裁的元素,类属于网络广告文案。为消费者呈现不同的购物感受,在购物的过程中感受文学的魅力,团购页面文案成为让文学与生活相结合的传播平台。
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| 关 键 词： | 团购页面文案 文学特征 小说 散文 诗歌 |
Analysis on Literature of Network Group Purchase Page Copy |
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| CHENG Fang,LIU Dao-feng.Analysis on Literature of Network Group Purchase Page Copy[J].Journal of Hunan Institute of Humanities,Science and Technology,2012(4):92-95. |
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| Authors: | CHENG Fang LIU Dao-feng |
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| Institution: | (Chinese Department,Hunan Institute of Humanities,Science and Technology,Loudi 417000,China) |
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| Abstract: | Group purchase page is different from the general advertising media,it can provide the platform and the space for the literature existence and development of the group purchase page copy.Group purchase page copy has fiction,prose,poetry and other literary genres of literature form,belongs to the category of network advertisement.Consumers show different shopping experience,in the shopping process,they feel the charm of literature.Group purchase page copy becomes the transmission platform which make literature combined with live. |
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| Keywords: | group purchase page copy the feature of literature novel prose poetry |
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