从传播学视角分析中小成本电影的成功原因

2011年年底,一部投资仅890万元的电影《失恋33天》,三周票房就达3.3亿元。2012年年底,投资仅3 000万元成本的电影《泰囧》一路飙升,竟突破11亿元票房大关。诸多中小成本电影的高票房收入成为了学界关注的热点。本文以此为研究对象,试以传播学理论为研究视角,从受众、故事本身以及营销模式等三个方面对中小成本电影高票房现象进行探析,得出满足受众心理和情感需求是基础,故事本身是根本,而综合运用多种营销模式是这些中小成本电影成功的助推手。

Reasons for the Success of Small and Medium Budget Films from the Perspective of Communication Studies

At the end of 2011, a movie called Lovelorn 33 Days, in which only 8.9 million Yuan were invested, reached 330 million of box office in three weeks. At the end of 2012, Embarrassing, whose investment was only 30 million, broke through S1.1 billion in The high box office revenue of many small and medium-budget films has become the a movie called Thai th fo e box office mark. eus of attention of scholars. This paper analyzes the phenomenon from the disseminate Perspective and three aspects the audience, the story itself and the marketing model in China and finds that the foundation is to meet the audience＇ s psychological and emotional needs, the story itself is the fundamental, and the successful boost hand is to use various marketing models.